Matt Cutts echoed a post from the Google webmaster blog, pressing the point that Google does not use the meta keyword information in its organic search results.
Matt Cutts echoed a post from the Google webmaster blog, pressing the point that Google does not use the meta keyword information in its organic search results.
Posted at 09:44 AM in Content Management, SEO/Search Engine Optimization, Web/Tech, Weblogs | Permalink | Comments (0) | TrackBack (0)
My friend Roger put together a nice article outlining a few key points that could help anyone trying to sell a website have a more productive relationship with a potential buyer. He's been the point-man for many website/company acquisitions for about 4 years and I was even a technical consult during the due-diligence phase of quite a few of these.
Posted at 11:01 AM in Content Management, Domain Names, Project Management, SEO/Search Engine Optimization, Web/Tech | Permalink | Comments (0) | TrackBack (0)
In an attempt to increase my revenue from domain parking, I've been trying to move away from Sedo so that I can control my own content and advertisement while at the same time keeping my labor overhead low (by overhead, I mean MY time :). I'm currently trying two different options and I'm weighing them by different criteria. Oddly enough, revenue isn't a major focus of the comparison. I'm assuming that because I'm able to use Google AdSense on both platforms, I'll have a comparable revenue per visitor (rpv) on both.
The two different platforms I'm currently experimenting with are ExpressionEngine and Typepad. Here's a breakdown of the criteria I use to compare.
Overall, I don't think I'll decide completely on one or the other. I'm definitely sticking with ExpressionEngine for my serious site development and parked domains that I expect to eventually grow into full sites. The ease of use with Typepad though is so high that I can't resist using it when I'm concerned about my available time. Both are very good alternatives to just parking your site with a 3rd party. Especially once you get picked up by a search engine and start to see the real value of your traffic and their clicks :)
Posted at 06:18 AM in Content Management, Domain Names, SEO/Search Engine Optimization | Permalink | Comments (3) | TrackBack (0)
Having duplicate content has been a long lived problem for people with parameter heavy sites or with multiple versions of the same content scattered across many pages. There has never really been an easy way to highlight your preferred URL when you have scattered and similar content. Over on the Google's webmaster blog, they recently posted instructions on how to use the <link> tag to specify the version you prefer.
How is this useful? Two common scenarios that they mention and that I've personally experienced are the use of tracking parameters and result set ordering parameters.
Let's say you have a product page called black-beans.php, but you have the need to append tracking parameters for some reason. You might end up with black-beans.php?tid=4UZ66?ref=moms_site, black-beans.php?tid=4UX04, etc.. With the <link> tag you can let Google (and any other search engine that adopts this standard) know which should be the 'official' singular version of this content. Here's what your tag would look like: <link rel="canonical" href="http://www.site.fake/black-beans.php" />
site.fake vs www.site.fake?
Historically, you would use .htaccess to 301 redirect one version to the other (typically the site.fake to the www.site.fake). Google claims to honor the canonical <link> tag across sub-domains. Using the <link> method might be the only way some people can solve this issue if they don't have the proper access or environment.
IMHO, this is a really cool new feature!
Posted at 01:24 PM in Content Management, SEO/Search Engine Optimization, Web/Tech | Permalink | Comments (1) | TrackBack (0)